Rebranding Loom to empower everyone at work to communicate more effectively, wherever they are
year
2019- 2021
role
Sr Designer
Photo Art Director
Team
Brand Designer Director: Stewart Scott-Curran
Brand Designer: Judson Collier
Brand Strategist: Brooks Chambers
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I worked as part of the initial brand team for Loom, a tech company that makes software that allows you to screen record and video message in the workplace. We put together the first full brand identity for Loom over the course of 6 months. I was deeply involved with the development of the logo and brand system and art directed the marketing photo and video for launch. I've continued to develop marketing screens and assets as the brand develops.
The Loombeam
Say hello to the Loombeam, our new logo mark that highlights the radiant energy of individuals and all the ways they can bring their work to life and into focus for others, with the creator at the center.
"Empower everyone at work to communicate more effectively, wherever they are."
Use case pages - art direction by Tim
Use case visuals - art direction by Tim
A snippet of the extensive brand guidelines developed by Tim and Judson as part of the new brand toolkit
Developing the Brand
I was in charge of developing how loom is represented in an abstract way, filling out example loom product screens and building out the world that our loom customers live inside of. I built out a world of faux-businesses and characters.
A collection of brand assets from product screens to mobile mockups
Photo/Video art direction
I lead the development of the video art direction that would represent people recording looms. It was aspirational of how we’d represent people in environments - I worked with a production team in Atlanta to develop vibrant wardrobe and realistic sets to showcase our loom customers inside of. These video clips and photo clips were used throughout the marketing mix.
Loom Blog Illustrations
Developing initial spot illustration system for the Loom blog, The Transcript.
